With a nearly 350% increase in value in less than a decade, the shoe market is hot. This book is dedicated to the shoes that changed the game—not necessarily the game of basketball, but the game of sneaker fanaticism. And for those who think it all began with M.J.’s Air Jordans—not exactly. There are plenty of other shoes that made a squeaky mark on history.
WHY WE LOVE SNEAKERS • “IT’S GOTTA BE THE SHOES!”
1970s • NBA CHAMPIONS WALT “CLYDE” FRAZIER AND KAREEM ABDUL-JABBAR PAVED THE WAY
1980s • THE DECADE STARTED WITH MAGIC VS. BIRD, BUT WAS DOMINATED BY AIR JORDAN
1990s • SNEAKER CULTURE BLOOMS AND SHOE DESIGNERS ADJUST TO A NEW BREED OF PLAYER
2000s • IN THE 21ST CENTURY, SNEAKERS ARE DESIGNER FOOTWEAR
Air Jordans
PHOTO CREDITS